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They say a picture is worth a thousand words.  And when the picture showcases your home in the best possible light, that can translate into thousands of extra dollars in your pocket.  In my previous career at Westin Hotels & Resorts, I insisted on only the highest quality marketing materials.  I think your property deserves the same.  Regardless of the price range, you can count on the marketing materials for your home to really set you apart from other properties.